BRAND IDENTITY
Working with the design team, we aimed to capture the essence of Gymnology’s characteristics and core values of sophistication, empowerment, and movement in a simple yet strong identity.
The logo is a testament to its adaptive spirit—it craves change, it’s in its DNA. We embrace that with an interchangeable identity, crafted to showcase its personality at scale. With no fixed end point, the logo changes and moves and behaves in different ways. The brand is alive. It has a will, a personality, and, above all, it wants to move. With its endless possibilities, it has the freedom to reinvent itself infinitely, ensuring it remains as dynamic as the fitness enthusiasts we inspire. A world where fluidity defines the identity and innovation knows no bounds.
"We aimed to craft a design that truly embodies our brand's vision and purpose. While simplicity remained essential, we sought to make a bold statement that leaves a lasting impact. We're confident that our logo encapsulates the essence of GMN and authentically represents who we are as a brand."
GMN Team